“i-China”计划：瓷都德化向世界发出的邀请

详细说明

为激发德化产业新活力

赋予德化白瓷创新与文化特色

To stimulate the new vitality of Dehua industry

Giving Dehua white porcelain innovation and cultural characteristics

因此，2020.3.10日

海峡两岸青年陶瓷创客

“i-China”招募计划

于台湾台北、泉州德化同步

正式启动！

Therefore,March 10,2020

Cross strait young ceramic maker

"I-China"recruitment project

In Taiwan·Taipeiand QuanzhouDehua

Officially launched!

德化陶瓷以“白”见长，法国人赋予她“中国白”的美名，认为是世界白瓷之母，都说“世界白瓷看中国，中国白瓷看德化”。

Dehua ceramics is famous for "white". The French give her a good name of "Blanc de Chine".They think that she is the mother of the world's white porcelain.They all say that "the world's white porcelain looks at China,and “the Chinese white porcelain looks at Dehua”.

陶瓷雕塑作品题材丰富，造型优美，气韵生动，很多作品被世界各国博物馆珍藏。2006年，德化瓷烧制技艺被列入国家首批非物质文化遗产保护项目。

Ceramic sculpture works are rich in themes, beautiful in shape and vivid in spirit,Many of which are collected by museums around the world.In2006,Dehua porcelain firing technology was listed in the first batch of national intangible cultural heritage protection projects.

德化陶瓷早在宋元时期就成为“海上丝绸之路”的重要出口商品。如今，陶瓷是德化最大的买卖，德化有3000多家陶瓷企业，去年创造了363亿元的产值。

As early as song and Yuan Dynasties, Dehua ceramics became an important export commodity of the "Maritime Silk Road".Today, ceramics is the largest trade of Dehua. There are more than 3000 ceramic enterprises in Dehua, and the output value last year was 36.3 billion RMB.

虽然地处深山，但德化的陶瓷制品却有80%销往海外，全世界190个国家和地区都是它的生意伙伴；我国很多重大活动的会议用瓷、国宴用瓷和外交礼品，也选用德化陶瓷，2017年金砖国家领导人厦门会晤，16件国礼中有15件出自“德化造”。因此，我们德化被评为全球唯一一个“世界陶瓷之都”。

Although it is located in the deep mountains, 80% of Dehua's ceramic products are sold overseas, and 190 countries and regions around the world are its business partners. Dehua ceramics are also used in many major events in China, such as conference ceramics, state banquet ceramics and diplomatic gifts. At the 2017 meeting of BRICs leaders in Xiamen, 15 of the 16 national rites were made by Dehua. Therefore, Dehua is rated as the only "ceramic capital of the world”.

德化是全国最大的陶瓷工艺品生产和出口基地，国家级出口陶瓷质量安全示范区，全国最大的陶瓷茶具和花盆生产基地。

Dehua is the largest production and export base of ceramic handicrafts in China, the national export ceramic quality and safety demonstration area, and the largest production base of ceramic tea sets and flowerpots in China.

德化现有陶瓷企业3000多家，主要依托陶瓷传统手工艺，因此产品缺乏创新和文化特色，且品牌传统、单一。

There are more than 3000 ceramic enterprises in Dehua, mainly relying on traditional ceramic crafts, so the products lack ofinnovation and cultural characteristics, and the brand is traditional and single.

 关于“i-China”计划 

 About“i-China”project 

主打新设计、新品牌、新未来。

Mainly targetsNew Design.New Brand.New Future.

海峡两岸青年陶瓷创客“i-China计划”依托德化完整的陶瓷产业链优势，孵化一批新消费品牌、设计师品牌、定制化品牌等，满足消费者多元化、个性化、差异化的需求，提升德化陶瓷品牌的影响力，助力德化陶瓷产业在国际上打出知名度。

"i-China project" for cross-strait young ceramic maker relying on the advantages of Dehua's complete ceramic industry chain, we will incubate a number of new consumer brands, designer brands, customized brands, etc. to meet the needs of diversified, personalized and differentiated consumers, enhance the influence of Dehua ceramic brand, and for promoting the global reputation of Dehua ceramic industry.

资金扶持

Funding and related support

A类3个：孵化经费20万元，同时获得产业链支持、办公场地等相关支持；

Class A of 3:The incubation fund is 200,000RMB, which is supported by the industrial chain and office space.

B类3个：孵化经费10万元，同时获得产业链支持、办公场地等相关支持。

Class A of 3::The incubation fund is 100,000RMB, which is supported by the industrial chain and office space.

“i-China”计划·各方支持" 

 I-China"project·support from all parties 

品牌支持

Brand support

德化陶瓷产业创新发展研究院为入选项目提供包括产品规划、供应链、整合包装、宣传推广、销售通路及中国白·哲选的品牌授权。

Brand support:Dehua Ceramic Industry Innovation and Development Research Institute provides including product planning, supply chain, integrated packaging,publicity and promotion, sales channels ,and brand authorization by Blanc de Chine. Zhe Xuan, for the selected projects.

产业链支持

Industrial chain support

德化陶瓷产业已形成从开发、生产到营销等较为完整的产业链条，被获评“中国百佳产业集群”。

Dehua ceramic industry has formed a relatively complete industrial chain from development, production to marketing, and has been awarded “China's top 100 industrial clusters”.

办公场地支持

Office space support

入选项目可获得由德化陶瓷艺术驻地中心提供办公空间入驻、创新创业服务等。

selected projects can be provided with office space, innovation and entrepreneurship services by Dehua Ceramic Art resident center.

资源支持

Resource support:

德化陶瓷产业创新发展研究院拥有强大的线下资源和其他多领域资源，可全面赋能产品设计领域。

Dehua Ceramic Industry Innovation and Development Research Institute has strong offline resources and other multi field resources, which can fully empower the product design field.

其中资源包括：以中国工程院院士樊明武教授、清华大学美术学院鲁晓波院长、小米联合创始人刘德副总裁、台湾设计学会会长吴志富教授等57人成立的专家智库。

The resources include: an expert think tank established by 57 people, including Professor Fan Mingwu,Dean of Academy of Art and Design of Tsinghua University Lu Xiaobo,vice president of Xiaomi co-founder, and Professor Wu Zhifu, President of Taiwan Design Institute.

辅导支持

Resource support

我们提供陶瓷产业大数据支持，同时会聚了一大批行业大咖讲师，精准透视专业知识，针对性的对入选者进行实用性课程辅导。

Dehua Ceramic Industry Innovation and Development Research Institute has strong offline resources and other multi field resources, which can fully empower the product design field.

招募对象

Recruitment target

1、对象为海峡两岸优秀青年创客，拥有市场化、产业化前景的产品或项目。

The target is excellent young makers on both sides of the Taiwan Strait, products or projects with market-oriented and industrialization prospects.

2、围绕德化陶瓷产业，打造跨界领域的陶瓷新消费品牌、设计师品牌或定制化品牌。

Around Dehua Ceramic Industry, we will create new consumption brands, designer brands or customized brands in cross-border fields.

 如何报名加入“i-China”计划 

 How to sign up for the“i-China”project 

需提交的申请资料：

Submit application materials：

1.申请书。（通过线上报名渠道获得）

Application. ( through online registration channel)

2.产品的开发方案或品牌方案，包含：市场分析、市场定位、项目目标、项目计划、项目方案、产品开发预算及资金来源、推广计划等。以PPT呈现。

Product development plan or brand plan, including: market analysis, market positioning, project objectives, project plan, project plan, product development budget and capital source, promotion plan, etc. Presented as PPT..

3.项目负责人简历和身份证复印件。

Resume and ID card copy of project leader.

线上报名入口：

Online registration

网站：www.iden.cn

website：www.iden.cn

邮箱：i_china2020@163.com

Mailbox: i_china2020@163.com

微信：dh15392236955

WeChat：dh15392236955

电话：15159510113

Mobile:15159510113

 “i-China”计划·组织机构 

 “i-China”project·organization 

主办单位 | 德化县陶瓷发展委员会办公室

Organizer: Ceramic Development Committee Office of Dehua County

协办单位 | 中共德化县委人才办、德化县工业信息化和商务局、德化人力资源和社会保障局、德化县文化体育和旅游局、共青团德化县委、德化县工商业联合会

Co organizers: talents Office of Dehua County Committee of the Communist Party of China, industrial informatization and Commerce Bureau of Dehua County, human resources and Social Security Bureau of Dehua County, culture, sports and Tourism Bureau of Dehua County, Dehua County Committee of the Communist Youth League, Dehua industry and Commerce Federation.

执行单位 | 福建陶瓷工业设计研究院、德化陶瓷产业创新发展研究院、台湾宏亚设计有限公司、中国白·哲选、台北泉州设计中心、6.18协同创新陶瓷产业分院（筹）

Fujian Ceramic Industry Design Institute, Dehua Ceramic Industry Innovation and Development Institute, Taiwan Hongya Design Co. Ltd.,Blanc de Chine. Zhe Xuan, Taipei Quanzhou design center, 6.18 collaborative innovation Ceramic Industry Branch (Preparatory)

海峡两岸青年陶瓷创客

“i-China”招募计划

『报名开启』

百万现金等你来拿！

Cross strait young ceramic maker

"I-China" recruitment project

"Enrollment open"

Millions of cash waiting for you!