Dehua ceramics is famous for "white". The French give her a good name of "Blanc de Chine".They think that she is the mother of the world's white porcelain.They all say that "the world's white porcelain looks at China,and “the Chinese white porcelain looks at Dehua”.
Ceramic sculpture works are rich in themes, beautiful in shape and vivid in spirit,Many of which are collected by museums around the world.In2006,Dehua porcelain firing technology was listed in the first batch of national intangible cultural heritage protection projects.
As early as song and Yuan Dynasties, Dehua ceramics became an important export commodity of the "Maritime Silk Road".Today, ceramics is the largest trade of Dehua. There are more than 3000 ceramic enterprises in Dehua, and the output value last year was 36.3 billion RMB.
Although it is located in the deep mountains, 80% of Dehua's ceramic products are sold overseas, and 190 countries and regions around the world are its business partners. Dehua ceramics are also used in many major events in China, such as conference ceramics, state banquet ceramics and diplomatic gifts. At the 2017 meeting of BRICs leaders in Xiamen, 15 of the 16 national rites were made by Dehua. Therefore, Dehua is rated as the only "ceramic capital of the world”.
Dehua is the largest production and export base of ceramic handicrafts in China, the national export ceramic quality and safety demonstration area, and the largest production base of ceramic tea sets and flowerpots in China.
There are more than 3000 ceramic enterprises in Dehua, mainly relying on traditional ceramic crafts, so the products lack ofinnovation and cultural characteristics, and the brand is traditional and single.
"i-China project" for cross-strait young ceramic maker relying on the advantages of Dehua's complete ceramic industry chain, we will incubate a number of new consumer brands, designer brands, customized brands, etc. to meet the needs of diversified, personalized and differentiated consumers, enhance the influence of Dehua ceramic brand, and for promoting the global reputation of Dehua ceramic industry.
Funding and related support
Class A of 3:The incubation fund is 200,000RMB, which is supported by the industrial chain and office space.
Class A of 3::The incubation fund is 100,000RMB, which is supported by the industrial chain and office space.
Brand support:Dehua Ceramic Industry Innovation and Development Research Institute provides including product planning, supply chain, integrated packaging,publicity and promotion, sales channels ,and brand authorization by Blanc de Chine. Zhe Xuan, for the selected projects.
Industrial chain support
Dehua ceramic industry has formed a relatively complete industrial chain from development, production to marketing, and has been awarded “China's top 100 industrial clusters”.
Office space support
selected projects can be provided with office space, innovation and entrepreneurship services by Dehua Ceramic Art resident center.
Dehua Ceramic Industry Innovation and Development Research Institute has strong offline resources and other multi field resources, which can fully empower the product design field.
The resources include: an expert think tank established by 57 people, including Professor Fan Mingwu,Dean of Academy of Art and Design of Tsinghua University Lu Xiaobo,vice president of Xiaomi co-founder, and Professor Wu Zhifu, President of Taiwan Design Institute.
Product development plan or brand plan, including: market analysis, market positioning, project objectives, project plan, project plan, product development budget and capital source, promotion plan, etc. Presented as PPT..
Resume and ID card copy of project leader.
主办单位 | 德化县陶瓷发展委员会办公室
Organizer: Ceramic Development Committee Office of Dehua County
Co organizers: talents Office of Dehua County Committee of the Communist Party of China, industrial informatization and Commerce Bureau of Dehua County, human resources and Social Security Bureau of Dehua County, culture, sports and Tourism Bureau of Dehua County, Dehua County Committee of the Communist Youth League, Dehua industry and Commerce Federation.
Fujian Ceramic Industry Design Institute, Dehua Ceramic Industry Innovation and Development Institute, Taiwan Hongya Design Co. Ltd.,Blanc de Chine. Zhe Xuan, Taipei Quanzhou design center, 6.18 collaborative innovation Ceramic Industry Branch (Preparatory)