“i-China”计划 | 台湾大咖惊艳代言！究竟是谁？

详细说明

海峡两岸青年陶瓷创客“i-China”计划是一个依托于德化完整的陶瓷产业链优势，孵化一批新消费品牌、设计师品牌、定制化品牌等，满足消费者多元化、个性化、差异化的需求，提升德化陶瓷品牌的影响力，助力德化陶瓷产业在国际上打出知名度。

"i-China" plan for across strait young ceramic maker is to incubate a number of new consumer brands, designer brands, customized brands, etc. based on the advantages of Dehua's complete ceramic industry chain, to meet the needs of consumers' diversification, personalization and differentiation, to enhance the influence of Dehua's ceramic brands, and to help Dehua's ceramic industry to become internationally famous.

“新设计、新品牌、新未来”是本次活动“i-China”计划的主题，据了解，中国不少知名品牌主理人也秉着这样的理念，打造中国品牌在全球的影响力！

"New design, new brand, new future" is the theme of this event "i-China" plan, it is understood that many well-known brand managers also hold this idea, to create Chinese brands in the global influence!

本期专访我们有幸邀请到台北谱记品牌设计公司创办人、形象发展协会第15届理事长——吴宏淼老师，让我们一同听听对于本次海峡两岸青年创客“i-China”计划，吴宏淼老师是怎么看的？

This interview, we have the honor to invite Mr. Wu Hongmiao. He is the founder of Taipei Spectral Brand Design Company, Image Development Association, 15th Presidentlet’s listen to what Mr. Wu Hongmiao thinks about the "i-China" plan of cross strait across strait young ceramic maker.

吴宏淼老师有着30余年的品牌服务经验和上百个成功连锁品牌的创建案例，他所做的事业和“i-China”计划一样，愿景都是希望让中华品牌感动世界，打造在国际的影响力！

He has more than 30 years of brand service experience and hundreds of successful creation cases for chain brand. Mr. Wu Hongmiao's career is the same as the "i-China" plan.His vision is to let the Chinese brand move the world and create influence in the world.

Q1：请问吴老师对德化白瓷了解吗？对于目前德化陶瓷产业的发展现况有何看法？

Q1:Do you know about Dehua white porcelain, Mr. Wu? What's your opinion on the current development of Dehua Ceramic Industry?

A1：德化陶瓷早已扬名全世界千年之久，尤其是以中国白瓷冠名的卓越成就，让欧洲的贵族名士们代代收藏臻品，这是一项伟大的资产。但是由于现代一般生活摆饰的商品产量扩增氾滥后，造成陶瓷产品同质性多、样式近似市场饱和，无法再创造更高的市场价值；以我个人在海内外欧洲城市观察文创艺文市场的交流实务中，目前德化发展现况，多数仍然维持传统的型态，尚未具有国际级的本地品牌到海外以品牌营销，亦缺乏新时代新技术创新突破的大幅成长。以全世界市场的角度来看，打响国际知名度的德化白瓷品牌，”华品牌，感动世界”才是现况要提升的重点。

A1：Dehua ceramics has been famous all over the world for thousands of years, especially the outstanding achievement named by Chinese white porcelain, which makes European aristocrats collect the best products from generation to generation, which is a great asset.

However, as a result of the modermization of the general life decorations commodity output expansion flooding, and ceramic products are more of the similar quality, also the style are similar and the market is saturated, so it is impossible to create a higher market value. Accoding to myself , communication and observing the cultural, creative and cultural market in European cities at home and abroad, at present, most of the development of Dehua still maintain the traditional form, and not yet have internationa local brands to do overseas marketing , also lacks the significant growth of new era and new technology innovation.

From the perspective of the world market, Dehua white porcelain brand with international popularity , “Chinese brand, moving the world” is the key point to be improved.

Q2：同样都是助力中国品牌产业，请问吴老师如何看待本次我们举办的海峡两岸青年陶瓷创客“i-China”招募计划？

Q2：We are also helping the Chinese brand industry. What do you think of the i-China recruitment plan for cross strait young ceramic makers held by us, Mr. Wu?

A2：我个人从事中国品牌国际化发展的创新设计工作近40年，当我看到主办活动以英文i-China为名，特别振奋喜悦!这是对中国品牌国际化非常具有独特发展的助力，直接明白契合主题。有别于国内其他品牌推动的活动主题，i-China树立了中国陶瓷品牌国际化的高度与机会点，并且陶瓷品牌国际化计划是中国品牌发扬全世界极为重要的一个大项目、大计画，因为中国的国际现代化就应该由i-China开始!因为陶瓷是中国之根、中国之母。海峡两岸青年陶瓷创客 I-China 招募计划，以品牌国际化的角度，名称的国际化就形成了容易记忆、容易辨识并且符合现代化陶瓷营销的品牌优势，因此我个人非常推荐本次具独特性又具有长远意义的活动主题。

A2：I have been engaged in the innovation and design of the international development of Chinese brands for nearly 40 years. When I saw that the host event was named in English i-China, I was very excited and delighted! This is a very unique development assistance for the internationalization of Chinese brands, and which coincide with the theme and understand directly. Different from the activities promoted by other brands theme, i-China has established a high level and opportunity point for the internationalization of Chinese ceramic brands, and the internationalization plan of ceramic brands is an extremely important project and plan for Chinese brands to carry forward the whole world, because the international modernization of China should start from i-China! Because ceramics is the root and mother of China.

cross strait youth ceramic maker i-China recruitment plan from the perspective of brand internationalization, the internationalization of the name has formed a brand advantage that is easy to remember, easy to identify and in line with modern ceramic marketing. Therefore, I highly recommend this unique and long-term event theme.

Q3：请问吴老师对于本计划的“新设计、新品牌、新未来”主题怎麽理解？对于本计划为优秀青年创客提供项目孵化怎麽看待？

Q3：How do you understand the theme of this project, Mr. Wu? What do you think of the project incubation for outstanding young makers?

A3：对本计划的主题很赞扬，这是具有5~10年发展价值的主题；亦具有多元丰富的策略方向，个人认为有三项建议重点:

A3：I applaud the theme of the plan, which is a theme with development value of 5-10 years; it also has diversified and rich strategic directions. I think there are three suggestions:

一、先以未来发展方向创新策略为重。

First, focus on the future development direction and innovation strategy.

应该首重未来的方向与未来市场需求的策略思维，建议本活动主题强化’What`s Next ‘从未来方向先思考，例如好的白瓷能与音乐功能结合，再结合以熟龄老人启发愉悦的陶瓷产品为目标市场，这就有了未来发展好的产品设计。

We should focus on the future direction and the strategic thinking of the future market demand, and suggest that the theme of this activity strengthen 'what ` s next' thinking from the future direction first, for example, good white porcelain can be combined with the music function, and then combined with the ceramic products inspired by the mature elderly as the target market, which will lead to the future development of good product design.

二、设计应强调功能及美学兼具的创新。

Second，the innovation of function and aesthetics should be emphasized in design.

本次主题的”新设计”定义上可以著重新科技结合美学功能设计导向，在推动青年陶瓷创客孵化落实执行上，要激励青年扎扎实实地落地发展生根。将千年文化美学资产，运用在德化白瓷及各式陶瓷的产品设计上，同时兼具国际化未来性又能满足欧美市场的功能需求的好设计！

The definition of "new design" of this theme can be guided by the combination of science and technology and aesthetic function design. In promoting the implementation of incubation of young ceramic makers, it is necessary to encourage young people to firmly develop and take root. Apply millennium cultural and aesthetic assets to the product design of Dehua white porcelain and all kinds of ceramics. At the same time, good design with international future and meeting the functional requirements of European and American markets!

三、新品牌以发展华文化国际品牌创新。

Third，new brand to develop international brand innovation of Chinese culture.

德化陶瓷的好产品有国际市场才是最高的理想，让全世界消费者喜爱德化陶瓷建立的好品牌，而且国际品牌还深蕴华文化华品牌的内涵，就如同’鼎泰丰’品牌受到英国、法国世界各国大众的喜爱，成为具有华文化内涵的国际品牌，华品牌要行销国际发扬光大是我们的长远目标！

It is the highest ideal to have an international market for the good products of Dehua ceramics, to let consumers all over the world like the good brand established by Dehua ceramics, and the international brand also contains the connotation of Chinese culture and Chinese brand, just like “Dingtaifeng” brand is loved by the British and French people all over the world, and becomes an international brand with Chinese cultural connotation. It is our long-term goal to promote the marketing of Chinese brands internationally!

另外对于本计划以优秀青年创客孵化培育深耕非常值得肯定，我个人更建议以国际化可行性的方案为优先，鼓励参与的对象要是有创新性的团队群体，强调青年团结青春活力创意。同时建议产品发展的部分可以融合以白瓷为主、搭配其他材料之产品设计相得益彰，因为新时代的产品都已经进入材料複合的趋势，同时也必然会结合A I人工智能，所以在产品的开放性上可以更宽广一些，重点都是要探寻未来产品在市场上的可行性，这才是最重要的。

In addition, it's worth affirming that the plan is to cultivate and cultivate outstanding young makers. I personally suggest that the international feasible plan should be given priority, and the participants should be encouraged to have innovative team groups, emphasizing youth unity, vitality and creativity. At the same time, it is suggested that the part of product development can be integrated with the product design of white porcelain as the main part and other materials to complement each other, because the products of the new era have entered the trend of material composite, at the same time, it is inevitable to combine with a I artificial intelligence, so the product can be more open, the focus is to explore the feasibility of future products in the market, which is the most important.

感谢吴宏淼老师的专业分享

共同助力“中国白·德化瓷”

Thanks to Wu Hongmiao for his professional

sharing and helping to promote

"China white dehua porcelain"

吴宏淼老师不断提到“i-China”计划

是一个具有非常远大意义与价值的活动

Mr.Wu Hongmiao keeps

mentioning that the "i-China" program

is an activity of great significance and value

因此，吴宏淼老师还录制了

对“i-China”计划的活动寄语