“i-China”计划 | 台湾大咖惊艳代言！究竟是谁？
"i-China" plan for across strait young ceramic maker is to incubate a number of new consumer brands, designer brands, customized brands, etc. based on the advantages of Dehua's complete ceramic industry chain, to meet the needs of consumers' diversification, personalization and differentiation, to enhance the influence of Dehua's ceramic brands, and to help Dehua's ceramic industry to become internationally famous.
"New design, new brand, new future" is the theme of this event "i-China" plan, it is understood that many well-known brand managers also hold this idea, to create Chinese brands in the global influence!
This interview, we have the honor to invite Mr. Wu Hongmiao. He is the founder of Taipei Spectral Brand Design Company, Image Development Association, 15th Presidentlet’s listen to what Mr. Wu Hongmiao thinks about the "i-China" plan of cross strait across strait young ceramic maker.
He has more than 30 years of brand service experience and hundreds of successful creation cases for chain brand. Mr. Wu Hongmiao's career is the same as the "i-China" plan.His vision is to let the Chinese brand move the world and create influence in the world.
Q1:Do you know about Dehua white porcelain, Mr. Wu? What's your opinion on the current development of Dehua Ceramic Industry?
A1：Dehua ceramics has been famous all over the world for thousands of years, especially the outstanding achievement named by Chinese white porcelain, which makes European aristocrats collect the best products from generation to generation, which is a great asset.
However, as a result of the modermization of the general life decorations commodity output expansion flooding, and ceramic products are more of the similar quality, also the style are similar and the market is saturated, so it is impossible to create a higher market value. Accoding to myself , communication and observing the cultural, creative and cultural market in European cities at home and abroad, at present, most of the development of Dehua still maintain the traditional form, and not yet have internationa local brands to do overseas marketing , also lacks the significant growth of new era and new technology innovation.
From the perspective of the world market, Dehua white porcelain brand with international popularity , “Chinese brand, moving the world” is the key point to be improved.
Q2：We are also helping the Chinese brand industry. What do you think of the i-China recruitment plan for cross strait young ceramic makers held by us, Mr. Wu?
A2：我个人从事中国品牌国际化发展的创新设计工作近40年，当我看到主办活动以英文i-China为名，特别振奋喜悦!这是对中国品牌国际化非常具有独特发展的助力，直接明白契合主题。有别于国内其他品牌推动的活动主题，i-China树立了中国陶瓷品牌国际化的高度与机会点，并且陶瓷品牌国际化计划是中国品牌发扬全世界极为重要的一个大项目、大计画，因为中国的国际现代化就应该由i-China开始!因为陶瓷是中国之根、中国之母。海峡两岸青年陶瓷创客 I-China 招募计划，以品牌国际化的角度，名称的国际化就形成了容易记忆、容易辨识并且符合现代化陶瓷营销的品牌优势，因此我个人非常推荐本次具独特性又具有长远意义的活动主题。
A2：I have been engaged in the innovation and design of the international development of Chinese brands for nearly 40 years. When I saw that the host event was named in English i-China, I was very excited and delighted! This is a very unique development assistance for the internationalization of Chinese brands, and which coincide with the theme and understand directly. Different from the activities promoted by other brands theme, i-China has established a high level and opportunity point for the internationalization of Chinese ceramic brands, and the internationalization plan of ceramic brands is an extremely important project and plan for Chinese brands to carry forward the whole world, because the international modernization of China should start from i-China! Because ceramics is the root and mother of China.
cross strait youth ceramic maker i-China recruitment plan from the perspective of brand internationalization, the internationalization of the name has formed a brand advantage that is easy to remember, easy to identify and in line with modern ceramic marketing. Therefore, I highly recommend this unique and long-term event theme.
Q3：How do you understand the theme of this project, Mr. Wu? What do you think of the project incubation for outstanding young makers?
A3：I applaud the theme of the plan, which is a theme with development value of 5-10 years; it also has diversified and rich strategic directions. I think there are three suggestions:
First, focus on the future development direction and innovation strategy.
应该首重未来的方向与未来市场需求的策略思维，建议本活动主题强化’What`s Next ‘从未来方向先思考，例如好的白瓷能与音乐功能结合，再结合以熟龄老人启发愉悦的陶瓷产品为目标市场，这就有了未来发展好的产品设计。
We should focus on the future direction and the strategic thinking of the future market demand, and suggest that the theme of this activity strengthen 'what ` s next' thinking from the future direction first, for example, good white porcelain can be combined with the music function, and then combined with the ceramic products inspired by the mature elderly as the target market, which will lead to the future development of good product design.
Second，the innovation of function and aesthetics should be emphasized in design.
The definition of "new design" of this theme can be guided by the combination of science and technology and aesthetic function design. In promoting the implementation of incubation of young ceramic makers, it is necessary to encourage young people to firmly develop and take root. Apply millennium cultural and aesthetic assets to the product design of Dehua white porcelain and all kinds of ceramics. At the same time, good design with international future and meeting the functional requirements of European and American markets!
Third，new brand to develop international brand innovation of Chinese culture.
It is the highest ideal to have an international market for the good products of Dehua ceramics, to let consumers all over the world like the good brand established by Dehua ceramics, and the international brand also contains the connotation of Chinese culture and Chinese brand, just like “Dingtaifeng” brand is loved by the British and French people all over the world, and becomes an international brand with Chinese cultural connotation. It is our long-term goal to promote the marketing of Chinese brands internationally!
In addition, it's worth affirming that the plan is to cultivate and cultivate outstanding young makers. I personally suggest that the international feasible plan should be given priority, and the participants should be encouraged to have innovative team groups, emphasizing youth unity, vitality and creativity. At the same time, it is suggested that the part of product development can be integrated with the product design of white porcelain as the main part and other materials to complement each other, because the products of the new era have entered the trend of material composite, at the same time, it is inevitable to combine with a I artificial intelligence, so the product can be more open, the focus is to explore the feasibility of future products in the market, which is the most important.
Thanks to Wu Hongmiao for his professional
sharing and helping to promote
"China white dehua porcelain"
Mr.Wu Hongmiao keeps
mentioning that the "i-China" program
is an activity of great significance and value
To this end
Wu Hongmiao has recorded a message
for the "i-China" program
Please click the video below to watch
Thanks to Mr.Wu for his professional sharing
For more information on the "i-China" program
please stay tuned to our public account
Cross strait young ceramic maker
"I-China" recruitment Project
Millions of funds waiting for you!